Cultural Fixation In Headlines: Phrases That Influence Public Perception

Dr. Amarni Asma

Abstract


The utilization of fixed expressions, whether they are linguistic or culturally rooted, is a common practice in newspaper headlines. This research places its focus on cultural fixation, which pertains to elements of culture that are widely shared and ingrained in the community, such as movie titles, political or advertising slogans, song snippets, and more. It offers an in-depth examination of how cultural fixation contributes to the discourse in journalistic headlines. The incorporation of these intertextual elements is a deliberate choice and a rhetorical strategy aimed at capturing the reader's attention and providing commentary on the presented information. The air of mystery evoked by headlines built upon cultural fixation prompts the reader to draw parallels between the cultural reference and the subject matter, with the goal of uncovering the underlying commentary and reconstructing the intended meaning conveyed by the headline.


Keywords


cultural fixations, journalistic headings, communicative intent, commentary style

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