Suggestion Algorithm in Advertisement Megadiscourse: Hypnotic Inductors Systematics
Abstract
In order to maximize the contemporary media impact on the mass consciousness/subconsciousness, a need arises to determine the general mechanics and components of such suggestive effects. The article is devoted to advertising discourse as one of the most potent types of communication and influence on the recipient's decisions. The study aims to identify general suggestive effects within the advertising messages as powerful elements of the modern communication continuum. The article offers a three-stage algorithm of advertising megadiscourse influential expansion implementation: affiliation, fixation, and conducting, as well the substrate and stage-specific hypnotic inducers that are oriented onto subdominant perception and produce the recipient’s trance state. The research had been completed based on advertising materials, the methodological basis of suggestive linguistics, neurolinguistic programming, and the Milton model. As a result, the Milton model had been analyzed as a neurolinguistic substrate of communicative suggestion, which can be used in advertising messages. The Milton model hypnotic inductors are singled out and systematized in each genre of advertising megadiscourse – commercial, political, and social.
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